Chinese automotive company Zhejiang Geely has been revealed as the main sponsor for the Bloodhound supersonic car project, based near Bristol.
As prime sponsor and official automotive partner, the group will provide technical and financial support to the project, and promote the Inspirational Programme throughout Asia, as part of a three-year deal.
The deal is the largest in the history of the project and means plans to challenge for the World Land Speed Record in 2017 are now back on track.
Bloodhound project director Richard Noble said: “We could not have a better partner than Geely: not only are they an international technology company with tremendous vision and capability, they share our passion for innovation and education. Their support, both technical and financial, means we can now plan next year’s record-breaking challenge with confidence.”
Zhejiang Geely Holding Group (ZGH) chairman Li Shufu added: “Since day one we have been committed to breaking technology barriers at Geely and working with Project Bloodhound will help further our mutual technology breakthrough to an international audience.
“It also means we can tell millions of young people, in China and around the world, about the opportunities presented by studying science, technology, engineering and mathematics.”
ZGH is the parent company of Geely Auto and also owns Volvo Car Group and London Taxi Company.
It joins other partners in the project including Rolls-Royce, Castrol, Rolex, Parker Hannifin, Atlas Copco, STP, Lockheed Martin, Nammo, Thyssen Krupp and Otto Fuchs. Jaguar continues in its role as technical partner.
The current world land speed record of 763mph (1227km/h) is held by Thrust SSC, a UK team led by Bloodhound’s project director Richard Noble and driven by Andy Green.
Bloodhound SSC has been developed at a technical centre in Avonmouth.