A taxi-hailing app that rivals Uber has launched in Bristol and Exeter.
Indian-based Ola works in the same way as Uber except the app allows user to choose metered cabs as well as private hire cars.
The expansion in South West England follows the launch of Ola services in South Wales earlier this year.
Ben Legg, managing director of Ola UK, said: “We could not be more excited about launching services in South West England and the thriving cities of Bristol and Exeter ahead of the busy holiday season.
“While we remain in the early stages of our UK-wide rollout, we have seen passengers and drivers respond positively to what we offer and are more confident than ever that Ola will transform the market with its dynamic, responsible service that enables people to travel safely and conveniently.
“It is in our DNA to contribute to the local communities in which we operate, and we look forward to working closely with the local authorities in Bristol and Exeter to ensure we deliver the best possible service to all.”
Ola has features such as 24/7 voice support and options to share ride details with emergency contacts.
One Ola driver said: “Ola is very transparent and seems really committed to its drivers for the long term.”
“I really like the fact that Ola has opened up its service to metered taxis. There had previously been some division created but Ola is bringing the two communities under one umbrella which I think is a brilliant idea.
“[Ola] takes lower commission charges than competitors and offers us daily payments which gives me the flexibility I need.”
The company conducts one billion rides a year around the world, with more than a million drivers and 125 million customers in over 110 cities.
Ola is now operational in India, Australia, New Zealand and the UK.